The Property Sheet Redesign project involved the creation of a versatile property sheet designed to excel both in print and digital formats.
Key Highlights
Objectives: With a blank canvas and aligned with the company's rebranding efforts, the primary objective was to craft an engaging property sheet. It needed to seamlessly adapt to printed materials while ensuring a strong digital presence.
Creative Process: The project utilized Adobe InDesign, harnessing its capabilities to bring the property sheet to life. The creative process was marked by collaboration with over 20 stakeholders to achieve design approval.
Objectives: Overcoming the challenge of catering to various stakeholders and aligning the design with the rebranding was crucial. Effective communication and iteration were key in addressing these hurdles.
Results: The Property Sheet Redesign has stood the test of time, as it continues to be in use five years later. Its adaptability between print and digital formats has contributed to its lasting success.