Ceiling Capabilities Book
Josh Pierce
The Ceiling Capabilities Book was conceived as a strategic tool to showcase specific Acoufelt products to North American clients, with the ultimate goal of driving sales.
Key Highlights
Objectives: The primary objective was to increase sales in North America by effectively presenting and promoting Acoufelt's product offerings.
Creative Process: Collaborating closely with Acoufelt's North American Marketing Manager, this project bridged the gap between the corporate office in Australia and the North American office in Michigan. The creative process involved aligning the messaging and design to resonate with the North American audience.
Challenges: The project faced the challenge of bridging the geographical and cultural divide between the Australian and North American offices. Ensuring that the book effectively communicated Acoufelt's capabilities and resonated with the North American market was a key challenge.
Results: The Ceiling Capabilities Book served as a successful sales tool, facilitating engagement with North American clients and contributing to increased sales. It played a pivotal role in aligning the messaging between the two offices and addressing the disconnect.
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Posted Sep 19, 2023
Was conceived as a strategic tool to showcase specific Acoufelt products to North American clients, with the ultimate goal of driving sales.
