Chibs.co Branding Guidelines
Muhammad Danish
Project Overview:
Chibs.co required a comprehensive set of branding guidelines to establish a cohesive and professional brand identity. The objective was to create a consistent visual framework for use across all marketing materials and digital platforms.
Challenges:
• Establishing a Unique Brand Identity: Crafting a distinct and recognizable visual identity.
• Ensuring Consistency: Maintaining uniformity across various media and touchpoints.
Solution:
• Brand Guidelines Document: Developed a detailed guide outlining logo usage, color schemes, typography, and brand style.
• Color Palette: Created a custom palette reflecting Chibs.co’s brand personality.
• Typography Selection: Recommended fonts and their applications for visual consistency.
• Brand Assets: Designed custom icons and patterns to complement the brand’s identity.
Outcome:
The branding guidelines provided Chibs.co with a structured framework for maintaining a unified brand image, resulting in improved brand recognition and a professional appearance.
Key Results:
• Enhanced Brand Recognition: Increased visibility and consistency across platforms.
• Professional Image: Achieved a cohesive and professional brand presence.
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Posted Aug 27, 2024
Developed a comprehensive branding guidelines package for Chibs.co, covering logo usage, color schemes, typography, and custom assets to ensure consistency.
