Differentiated Messaging
Harry Merkin
I researched buyer challenges, both business and personal, through interviews with multiple buyer roles. After analyzing the outputs of the interviews, I created persona-based messaging to serve as a roadmap for sales enablement materials to accelerate the buyers journey. Messaging included company, product and persona elements. Once the messaging was established, I held training sessions and lunch n' learns to roll out the messaging and train key staff on how to use it.
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Posted Sep 4, 2024
I researched buyer challenges, both business and personal, and created persona-based messaging to serve as a roadmap for sales enablement materials.
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