Lior - is a children's clothing brand (ages 0–12) rooted in the principles of minimalism and comfort.The graphic element above the letter "i" combines two profound meanings: a ray of light as a symbol of tranquility and a leaf shape representing a deep connection to nature.The brand philosophy, "Pureza que inspira, amor que viste" (Purity that inspires, love that clothes), is beautifully embodied through a soft color palette, ranging from light turquoise to natural earthy tones.