
The Brief
An Amazon seller needed a complete visual package for their book listing: an eye-catching cover design paired with Enhanced Brand Content (EBC/A+ content) modules that would tell the brand story below the fold and drive conversions.
The Challenge
Amazon book listings live or die on two things: the cover thumbnail and the A+ content section. The cover has to stop the scroll in a grid of competing titles. The A+ modules have to build enough trust and interest that a browser becomes a buyer, all within Amazon's strict template constraints.
Book Cover Design
The cover was designed to pop at thumbnail scale first, then reward closer inspection with detail and polish. Typography, color contrast, and composition were all optimized for Amazon's search results grid, where the cover competes at roughly 160px wide.
Key considerations:
High contrast for thumbnail legibility
Genre-appropriate visual language
Clean hierarchy between title, subtitle, and author name
Print-ready specs for KDP (Kindle Direct Publishing)

Book Cover Design
Amazon A+ Content (EBC) Modules
The Enhanced Brand Content was designed to extend the story beyond the cover. Each module was built within Amazon's layout templates but pushed visually to feel premium and cohesive rather than templated.
The A+ content covered:
Brand story section establishing credibility
Feature highlights with custom graphics and concise copy
Comparison modules positioning the product against alternatives
Lifestyle imagery connecting the product to the reader's world
Every module was designed with mobile-first thinking, since the majority of Amazon shoppers browse on their phones.
Deliverables
Book cover design (front, spine, back for print; front-only for Kindle)
KDP-compliant cover files (PDF, PNG at required dimensions)
Amazon A+ Content / EBC module designs (all required image sizes)
Listing-ready image exports optimized for Amazon's compression
Source files (PSD, AI)
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Timeline
Jan 1, 2022 - Ongoing