SEO & Digital Marketing Implementation for Aruna Indonesia by Marshal Gasong

SEO & Digital Marketing Implementation for Aruna Indonesia

Marshal Gasong

Digital Marketer

SEO Specialist

SEO Content Manager

Google Ads

Google Analytics

SEMrush

Project Overview

As a Digital Marketing & SEO Specialist, I executed a comprehensive SEO and digital marketing strategy to increase online visibility and lead generation for Aruna Indonesia, a leading startup in the fisheries industry.

Traffic report

Keyword Position

1. SEO Strategies & Implementation

Keyword Optimization:

Improved high-competition keywords related to the fisheries industry, moving from page 15 to page 1 within a few months.

Optimized multilingual content to expand international reach.

Technical SEO Enhancements:

Reduced page load time by 30% by optimizing images, scripts, and removing heavy plugins.

Fixed over 100+ broken links and implemented 301 redirects to improve navigation.

Developed and submitted XML sitemaps, meta tags, and structured data to improve search visibility.

Content Optimization:

Created and optimized SEO-driven blog content focused on sustainable fisheries and supply chain management.

Developed multilingual content to cater to both local and international audiences.

Worked closely with the Corporate Communications division to optimize press releases with targeted keywords.

2. Off-Page SEO & Link Building

High-Authority Backlinks:

Built strategic backlinks, including a Wikipedia page to strengthen brand authority.

Established partnerships to secure backlinks from industry-relevant websites.

Implemented a consistent backlinking strategy, resulting in organic mentions from external sources.

3. Google Ads & Performance Marketing

Campaign Optimization:

Managed Google Ads campaigns to drive high-intent traffic and lead generation.

Conducted A/B testing on ad creatives and landing pages to improve click-through and conversion rates.

Executed retargeting campaigns to engage potential leads and maximize conversions.

Performance Tracking:

Utilized Google Tag Manager (GTM) to track page views, button clicks, form submissions, and phone calls.

Created UTM tracking links to analyze traffic sources and campaign performance.

Integrated Google Analytics 4 (GA4) to gather actionable insights and refine marketing strategies.

4. Key Results & Metrics

✅ Increased organic traffic by 70% within 2 months. ✅ Achieved 100+ qualified B2B leads in one quarter. ✅ Ranked 10+ high-competition keywords on page 1. ✅ Reduced page load time by 30%, enhancing user experience. ✅ Resolved 100+ broken links and ensured proper indexing for all key pages. ✅ Published a Wikipedia page and secured high-authority backlinks. ✅ Optimized press releases, generating media mentions and improving search visibility.

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