Top 1 Ranker ERP Software "ERP Software Indonesia" in Indonesia by Marshal Gasong

Top 1 Ranker ERP Software "ERP Software Indonesia" in Indonesia

Marshal Gasong

SEO Specialist

Web Developer

SEO Content Manager

Google Ads

Google Analytics

Google Tag Manager

Project Overview

As a Digital Marketing & SEO Specialist, I implemented advanced SEO and digital marketing strategies to enhance Kosta Consulting’s online visibility and website performance.

1. SEO Strategies & Implementation

Keyword Optimization:

Improved business consulting & ERP industry-related keywords from page 15 to page 1 within 6 months.

Optimized long-tail and high-intent keywords to drive high-quality traffic.

Technical SEO Enhancements:

Reduced page load time by 30%, improving user experience and SEO health.

Fixed over 50+ broken links and optimized website structure for better crawlability.

Developed and optimized XML sitemaps, robots.txt, and meta tags to improve indexing.

Content Optimization:

Implemented content clusters to support inbound marketing strategy.

Optimized blogs & main pages with SEO-focused content to rank for target keywords.

2. Google Ads & SEM Strategy

Campaign Optimization:

Managed Google Ads campaigns with a $1,000/month budget to increase brand awareness and conversions.

Conducted A/B testing on ad copies and landing pages to improve CTR and ROI.

Executed lead generation campaigns to acquire high-quality B2B prospects.

Budget & Performance Optimization:

Reduced cost per lead (CPL) by 20% while maintaining campaign effectiveness.

Increased conversion rate to 28.4% from SEM campaigns.

Boosted website traffic by 50% in 6 months.

3. Off-Page SEO & Link Building

High-Quality Backlink Strategy:

Built backlinks from high-authority sites relevant to the business niche.

Enhanced domain authority through guest posting and media outreach.

Brand Awareness:

Optimized press releases with strategic keywords to improve visibility in Google News.

Published a Wikipedia page to strengthen the company's professional image.

4. Website Analytics & Conversion Tracking

Data Tracking & Performance Monitoring:

Utilized Google Tag Manager (GTM) to track conversions, button clicks, and form submissions.

Created UTM tracking to analyze traffic sources and campaign performance.

Integrated data with Google Analytics 4 (GA4) for actionable insights.

5. Key Results & Metrics

✅ Increased organic traffic by 50% within 6 months. ✅ Boosted SEM conversion rate to 28.4%. ✅ Generated 100+ high-quality B2B leads through Google Ads. ✅ Achieved page 1 rankings for high-competition keywords. ✅ Reduced cost per lead (CPL) by 20%.

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Posted Feb 4, 2025

By conducting an extensive SEO audit, Marshal identified key areas of improvement that significantly boosted the client’s website visibility and performance.

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KOSTA CONSULTING