Top 1 Ranker ERP Software "ERP Software Indonesia" in Indonesia
Marshal Gasong
Project Overview
As a Digital Marketing & SEO Specialist, I implemented advanced SEO and digital marketing strategies to enhance Kosta Consulting’s online visibility and website performance.
1. SEO Strategies & Implementation
Keyword Optimization:
Improved business consulting & ERP industry-related keywords from page 15 to page 1 within 6 months.
Optimized long-tail and high-intent keywords to drive high-quality traffic.
Technical SEO Enhancements:
Reduced page load time by 30%, improving user experience and SEO health.
Fixed over 50+ broken links and optimized website structure for better crawlability.
Developed and optimized XML sitemaps, robots.txt, and meta tags to improve indexing.
Content Optimization:
Implemented content clusters to support inbound marketing strategy.
Optimized blogs & main pages with SEO-focused content to rank for target keywords.
2. Google Ads & SEM Strategy
Campaign Optimization:
Managed Google Ads campaigns with a $1,000/month budget to increase brand awareness and conversions.
Conducted A/B testing on ad copies and landing pages to improve CTR and ROI.
Executed lead generation campaigns to acquire high-quality B2B prospects.
Budget & Performance Optimization:
Reduced cost per lead (CPL) by 20% while maintaining campaign effectiveness.
Increased conversion rate to 28.4% from SEM campaigns.
Boosted website traffic by 50% in 6 months.
3. Off-Page SEO & Link Building
High-Quality Backlink Strategy:
Built backlinks from high-authority sites relevant to the business niche.
Enhanced domain authority through guest posting and media outreach.
Brand Awareness:
Optimized press releases with strategic keywords to improve visibility in Google News.
Published a Wikipedia page to strengthen the company's professional image.
4. Website Analytics & Conversion Tracking
Data Tracking & Performance Monitoring:
Utilized Google Tag Manager (GTM) to track conversions, button clicks, and form submissions.
Created UTM tracking to analyze traffic sources and campaign performance.
Integrated data with Google Analytics 4 (GA4) for actionable insights.
5. Key Results & Metrics
✅ Increased organic traffic by 50% within 6 months.
✅ Boosted SEM conversion rate to 28.4%.
✅ Generated 100+ high-quality B2B leads through Google Ads.
✅ Achieved page 1 rankings for high-competition keywords.
✅ Reduced cost per lead (CPL) by 20%.
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Posted Feb 4, 2025
By conducting an extensive SEO audit, Marshal identified key areas of improvement that significantly boosted the client’s website visibility and performance.
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Kosta Consulting
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