Top 1 Ranker ERP Software "ERP Software Indonesia" in Indonesia

Marshal Gasong

Project Overview

As a Digital Marketing & SEO Specialist, I implemented advanced SEO and digital marketing strategies to enhance Kosta Consulting’s online visibility and website performance.

1. SEO Strategies & Implementation

Keyword Optimization:
Improved business consulting & ERP industry-related keywords from page 15 to page 1 within 6 months.
Optimized long-tail and high-intent keywords to drive high-quality traffic.
Technical SEO Enhancements:
Reduced page load time by 30%, improving user experience and SEO health.
Fixed over 50+ broken links and optimized website structure for better crawlability.
Developed and optimized XML sitemaps, robots.txt, and meta tags to improve indexing.
Content Optimization:
Implemented content clusters to support inbound marketing strategy.
Optimized blogs & main pages with SEO-focused content to rank for target keywords.

2. Google Ads & SEM Strategy

Campaign Optimization:
Managed Google Ads campaigns with a $1,000/month budget to increase brand awareness and conversions.
Conducted A/B testing on ad copies and landing pages to improve CTR and ROI.
Executed lead generation campaigns to acquire high-quality B2B prospects.
Budget & Performance Optimization:
Reduced cost per lead (CPL) by 20% while maintaining campaign effectiveness.
Increased conversion rate to 28.4% from SEM campaigns.
Boosted website traffic by 50% in 6 months.

3. Off-Page SEO & Link Building

High-Quality Backlink Strategy:
Built backlinks from high-authority sites relevant to the business niche.
Enhanced domain authority through guest posting and media outreach.
Brand Awareness:
Optimized press releases with strategic keywords to improve visibility in Google News.
Published a Wikipedia page to strengthen the company's professional image.

4. Website Analytics & Conversion Tracking

Data Tracking & Performance Monitoring:
Utilized Google Tag Manager (GTM) to track conversions, button clicks, and form submissions.
Created UTM tracking to analyze traffic sources and campaign performance.
Integrated data with Google Analytics 4 (GA4) for actionable insights.

5. Key Results & Metrics

Increased organic traffic by 50% within 6 months. Boosted SEM conversion rate to 28.4%. Generated 100+ high-quality B2B leads through Google Ads. Achieved page 1 rankings for high-competition keywords. Reduced cost per lead (CPL) by 20%.
Like this project

Posted Feb 4, 2025

By conducting an extensive SEO audit, Marshal identified key areas of improvement that significantly boosted the client’s website visibility and performance.

Frontend Development for DiChat using Nuxt.js
Frontend Development for DiChat using Nuxt.js

Join 50k+ companies and 1M+ independents

Contra Logo

© 2025 Contra.Work Inc