Nextwise Markets - Logo And Brand Identity Design
Dhaval Adesara
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Posted Aug 4, 2025
We created a unified brand and visual identity to showcase its value, build trust, and attract global institutional and retail traders.
NextWise is dealing as forex broker who provides platform to the traders which includes institution as well as retail trader. Their customers are traders who trades on international level currencies stocks indices etc.
Problem
NextWise Markets, a forex broker for diverse global traders (institutional and retail, currencies/stocks/indices), struggles to clearly convey its comprehensive value and build trust in a competitive market. Without a strong, clear brand message, it risks being undifferentiated, impacting client acquisition and retention.
Solution
We have developed a strategic brand narrative and visual identity, consolidating NextWise's multifaceted offerings into a cohesive and compelling message. Their brand message has been refined for maximum impact, a sophisticated yet accessible brand image has been created, and trust and insightful decision-making have been emphasized to effectively differentiate them, attract a broader client base, and build lasting trust within the global trading community.
The NextWise Markets logo uses warm orange and gold to evoke the positive symbolism of the Sun and number 19 as per numerology. Subtle "N" and "W" forms, created by interconnected, angled shapes, imply progress and future success. Overlapping elements further represent collaborative partnerships, with the overall dynamic yet balanced design reflecting brand wisdom and insight.
Need a brand identity that stands out in a crowded market? We can help.
Let's have a discussion.
Thanks.
