With the new year on the horizon, Smartly.io is updating its campaign creation platform from Smartly.io Legacy to Smartly.io Media. Smartly.io wanted a blog post highlighting the changes and benefits of Smartly.io Media to get their customers to use the platform. This blog post includes full funnel-based tactics while using keywords for SEO optimization.

I opened this blog post with a hypothetical statement to point out a solution to the problem marketers face when using automation tools and how Smartly.io solved that problem with their new campaign creation platform. Throughout this blog, it was important to point out how simple the new platform will be, describing the platform as “easy to use” and not time-consuming because marketers are always trying to find ways to cut time when planning their campaigns.

Blog received a 5% increase in organic traffic.