Out With The Old, In With The New: Build Faster Campaigns
Aishah Forde
Objective:
Build awareness of Smartly.io’s new campaign creation platform
With the new year on the horizon, Smartly.io is updating its campaign creation platform from Smartly.io Legacy to Smartly.io Media. Smartly.io wanted a blog post highlighting the changes and benefits of Smartly.io Media to get their customers to use the platform. This blog post includes full funnel-based tactics while using keywords for SEO optimization.
Solution:
Understanding audience concerns
I opened this blog post with a hypothetical statement to point out a solution to the problem marketers face when using automation tools and how Smartly.io solved that problem with their new campaign creation platform. Throughout this blog, it was important to point out how simple the new platform will be, describing the platform as “easy to use” and not time-consuming because marketers are always trying to find ways to cut time when planning their campaigns.
Results:
Blog received a 5% increase in organic traffic.
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Posted Jan 12, 2024
I had the wonderful opportunity to work with Smartly.io, creating digital content/copy such as blog posts, case studies, promoting growth and leads.
