realLaw is a legal-tech SaaS platform designed to make UAE legislation accessible and practical for businesses, lawyers, accountants, and entrepreneurs. The platform combines AI-driven insights with official legal sources and expert consultation.

Build a clear brand identity with light and dark themes.

Create a role-based user experience for different audiences (lawyers, startups, accountants, HR).

Design SMM-ready visuals and landing pages optimized for multilingual markets.

Communicate Real Law’s advantages over general AI models like GPT.T.

Conducted competitive audit of direct and indirect competitors (Lexyom, AI.Law, Sana, Crosby, AnyLegal).

Created evaluation matrix (features, tone, navigation, UX flow, scoring).

Collected internal survey data on brand colors and typography.

Defined problem statements for different user roles.

Designed simplified user flows with timeline-based task tracking.

Conceptualized post-registration onboarding screen (chat-style guidance).

Developed color system with variations for light/dark modes.

Designed brand guidelines draft (logo, fonts, UI kit).

Created SMM content formats (Instagram, LinkedIn, Facebook).

Direct access to UAE legal database (Arabic originals + English translations).

Accuracy and reliability: always updated with new laws.

ASK PRO: human legal experts available for practical answers.

Tailored for UAE businesses and professionals.

Legal validity: official references to laws.

SaaS format: subscription, analytics, and professional services.

Finalized brand color palette and design system.

Completed competitive analysis with structured scoring.

Drafted onboarding user flow and role-based workspace strategy.

Prepared presentation for stakeholders (UX research & product strategy).

Deliver full brand guidelines.

Launch SMM campaign and landing pages.

Build interactive prototype for onboarding and chat interface.

Run focus-group UX testing.

This project demonstrates my ability to combine brand design, product strategy, and UX research into a cohesive legal-tech platform. Real Law is not just an AI tool — it is a trusted legal assistant for UAE businesses.