PATRIOT – R | BRAND & UI DESIGN + WEB DEVELOPMENT
Sandra Radeska
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Posted May 20, 2024
Improved the visual identity of the brand by adding logo variations, creating color and font systems, and creating online presence by deploying a small website.
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Table of Contents
Tools used
Design: Adobe Illustrator, Photoshop, InDesign, Figma
Development: HTML5, CSS3, JavaScript
Company Name:
Patriot - R
Company Description
Patriot – R is an established company with more than 30 years of experience in selling supplies for printers and office materials strictly to businesses. They pride themselves on the excellent client relationships, high quality products and fast and accurate delivery.
Job Description
They came with an already well-known brand and tradition, which means that they had their primary logo, color and identity. So the current job is to advance the visual identity and create a beautiful and easy to use website.
Objectives
Process
Results
Visual Identity: Successfully updated the visual identity of the company, created mail templates for introduction of new products and proposals and physical products for promoting the brand.
Website: The website is good-looking and easy to access and use, along with the technical and on-page SEO we successfully improved engagement by 77.14% for the whole site and 85.71% for the landing page alone in timeframe of 3 months.
(the high numbers are mostly because there wasn't any online presence before)
Presentation
Logo Variations
Color System
Font System
Patterns
Stationary
Merch
Landing Page (in Macedonian Language)