The Impact Circle is a community of entrepreneurs with a positive impact, who come together around shared events and goals in order to bring about lasting progress in our society.

Brief: As part of its desire to expand the community and strengthen its identity, The Impact Circle wanted to revamp its logo and define a more comprehensive visual identity. I was therefore responsible for creating:

A visual identity (logo, colours, typography, etc.)

A favicon

A Google Slides presentation template

The visual identity aimed to convey the spirit of community, sharing and mutual support that unites the members. The circle placed at the heart of the ‘C’ symbolises this gathering around common values and objectives.

Moving away from the green usually associated with ecological initiatives, the chosen colour palette embodies a more assertive and distinctive commitment.

Its dynamic and contemporary undertones reflect both the innovative spirit of the association and its desire to move towards new horizons.