The goal was to design a relatable cat mascot that reflects everyday emotions with a touch of meme culture.
The style direction focused on:
Simplified, rounded forms for clarity
Playful facial expressions
Soft colors and consistent linework
✍️ Character Development
Benson started as quick pencil sketches to explore posture and attitude.
After several iterations, the design evolved into a British Shorthair-inspired cat with a subtle smug charm.
🎨 Production Process
Sketching — Captured expressive poses in Procreate.
Lineart & Vectorization — Cleaned up and refined in Illustrator for crisp results.
Coloring — Used a minimal palette for contrast on Telegram’s light/dark backgrounds.
Testing — Exported at 512×512 px PNG and previewed in Telegram to ensure readability.
🐾 Final Output
The sticker pack includes 10 unique emotions:
💸 Money Cat 🚀 Rocket Ride ❤️ Hug 👑 King Benson 🪙 HODL 😼 Chill Mode
💡 Key Takeaways
Emotions read best with bold gestures and simplified shapes.
Designing for small-scale formats requires precision.
Consistency across poses strengthens the character’s identity.
A clean and expressive Telegram sticker pack featuring Benson the Cat, designed with consistent visual style and optimized for clarity in digital communication.