Title: Clean Services Delivery – Lottie animation. 

Role: Animator / Web Designer / 2D animator (the creator lists 2D Animator, Animator, Web Designer among their skills) 

Purpose: A web-animation for a “Clean Services Delivery” website, delivered in a Lottie format (lightweight vector animation format suited for web). 

Tools/tech: Mentioned skills include Adobe After Effects, Figma, LottieFiles. 

Animation optimized for web: Using Lottie format means animation is lightweight, scalable, and web-friendly (vector based, small file size, smooth playback).

Visual style likely clean, modern, friendly — for “clean services delivery” the animation presumably aligns with cleanliness, efficiency, professional service.

Integration of design into web context: Since the animator lists “Web Designer”, the deliverable likely considered how the animation appears in a website layout (e.g., hero section, service explanation, user-flow).

Workflow: From Figma (design/layout) → After Effects (animation) → export to LottieFiles format for web embedding.

Enhanced user experience: The animation adds motion and visual appeal to what might otherwise be a static website for a cleaning/delivery service, increasing engagement.

Branding differentiation: For a cleaning services company, this kind of animation helps convey professionalism and modernity, differentiating from competitors with static websites.

Web performance: Using Lottie ensures the animation remains performant (important for web load times and mobile devices).

Versatility: Vector/Lottie format means scaling across devices without loss, and possibly smaller file sizes than video or GIF alternatives.

Maintaining clarity while optimizing size: Using Lottie suggests the creator addressed the trade-off between rich animations and web performance (file size, load time, responsiveness).

Brand-fit and communication: Ensuring the animation communicates “clean services delivery” clearly — likely addressed through character / iconography / motion design aligning with the service.

Cross-device consistency: Web animations must work across screen sizes and browsers; vector and Lottie help ensure consistency and scaling without pixelation or heavy load.

When doing web animations for service-business websites, choose formats optimized for performance (e.g., Lottie) rather than heavy video backgrounds.

Align motion design with brand story: Here, “clean services delivery” implies efficiency and cleanliness — motion should reflect that (smooth transitions, minimal clutter, friendly characters/icons).

Work end-to-end: From design (Figma) → animation (After Effects) → web export (LottieFiles), thinking about how animation fits into the actual website.

Showcase your deliverable: The portfolio shows an actual embedded video/link, giving prospective clients a clear example of your work.

For clients: If you’re a service company (cleaning, delivery, logistics, etc.) wanting to modernize your website, this type of animation acts as a strong visual hook and can convey your value quickly.

For freelancers/designers: This project is a good example of combining design + animation + web optimisation — showing full-stack capability (not just making a video, but preparing it for the web).

For end-users: A clean, professional animation on the website helps create trust — the visitor perceives the company as up-to-date, attentive to detail.