Javurek - Small Branding Project

I had the pleasure of creating a brand identity for Javurek, a family-owned company specializing in timber framing and wooden home construction. From the first sketch to the final mark, my aim was to celebrate craftsmanship, safety, and heritage.

Javurek wanted a logo that would:

• Evoke the reliability of traditional carpentry

• Reflect a Canadian spirit through subtle symbolism

• Work crisply in both digital and print environments

At the heart of the logo sits a stylized maple leaf—an homage to Canadian roots. I replaced two of its lobes with subtle hammer silhouettes to nod toward carpentry. Negative space between the leaf’s segments reveals a pitched roof shape that speaks directly to home building. This interplay captures both the raw materials and the finished structure in one cohesive form.

I am proud of how the Javurek logo tells a story of tradition, family values, and skilled workmanship. In every angle and shape you see the alignment of beams just as you see the bond between a design and its maker.