Art Direction Campaign, Desty: It's Time

Desty wanted to launch an emotional and inspired-based campaign that shows care for its customers. Typically, Desty has employed direct and tactical campaigns, but this time, we wanted to explore a different angle. We came up with the #InilahWaktunya campaign since, at this time, the Indonesian economy is starting to recover from COVID-19. It’s a good opportunity to bring a sense of time and urgency to start pursuing our dreams and hopes. In this project, my role involves initiating campaign idea and creating a key visual concept for #InilahWakttunya campaign. I picked a silhouette of a human head to represent their dream and hope and to represent the happiness that they could get if they used desty services.