Eye-Catching Visual Identity design for City of Tehran

Tehran, a city where rich history intersects with modern innovation, is the vibrant heart of Iran. Nestled at the foot of the Alborz mountains, its dynamic skyline, featuring landmarks like the Azadi Tower and Milad Tower, reflects the energy and diversity that define the metropolis. This branding project aims to create a cohesive visual identity that celebrates Tehran’s cultural richness and modern vibrancy, fostering citizen pride and promoting tourism growth.

The visual concept draws inspiration from the iconic Azadi Tower, a symbol of Tehran’s identity, incorporating the distinctive dots from the first letter of the city's name to create a recognizable and meaningful logo. This design element conveys a sense of unity and high-five, symbolizing the harmonious coexistence of Tehran’s diverse citizens. The clean, modern lines reflect both the city’s forward-thinking innovation and its deep cultural heritage. The integration of geometric shapes pays homage to the city’s architectural grandeur, while subtle cultural references anchor the design in Tehran’s historical roots.

The logo is highly versatile, dynamically adapting to represent five thematic aspects of the city: cultural heritage, modernity, nature, community, and innovation. Each theme is expressed through unique design patterns and specific color palettes, enhancing the brand's visual appeal and flexibility. This adaptability allows the identity to resonate across various platforms and audiences, providing a consistent yet diverse representation of Tehran’s rich and multifaceted character.

Visual Identity Design | Graphic Design | Motion Design | OOH advertising