Hotel Multi Order
Nuuru Alhusna Shufiya Putri
The Multi Order feature in Tiket.com revolutionizes the hotel booking experience by enabling users to purchase multiple room types in a single transaction. With this feature, users can effortlessly add various room types from the same hotel to their booking and customize the quantity for each room type before finalizing the purchase. When a desired room type lacks sufficient allotment, the system intelligently provides recommendations through the Alternate Match functionality. Additionally, users can personalize add-ons, assigning them to specific rooms and nights based on their preferences.
Post-Release Performance Analysis
The implementation of the Multi Order feature has shown significant positive impact across various performance metrics, based on an A/B test comparison with the Single Order variant:
Total Orders: Multi Order led to an increase of 3.5k orders (27.56%).
Contribution Ratios:
Orders with multiple room types contributed 8.83% to Total Orders.
GBV from multiple room types contributed 11.49% to Total GBV.
Conversion Rate (CVR): Multi Order showed a 0.39% increase compared to Single Order.
Impact of Multi-Room Purchases:
Only 0.41% of users (from 283k) who accessed the Multi Order variant purchased multiple room types.
This contributed significantly to GBV, generating IDR 2.2 billion per month with a total contribution of IDR 3.1 billion per month (a 41% increase).
The Multi Order feature demonstrates the potential to enhance user experience and business performance, creating more value for both users and the platform.
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Posted Dec 27, 2024
The **Multi Order** feature in [Tiket.com](http://Tiket.com) revolutionizes the hotel booking experience by enabling users to purchase multiple room types in a
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