arr_yoga: Branding a modern yoga studio with cat-like chill

For arr_yoga, a yoga studio rooted in Thai and Indian traditions and enriched by modern psychology and wellness insights, I crafted a unique brand identity. The centerpiece of the branding is a playful yoga cat character, symbolizing joy, mindfulness, and letting go of control in practice.

My work included designing an animated logo, creating the yoga cat and sun motifs, and developing the complete visual identity and brand assets to reflect the studio's blend of ancient wisdom and contemporary well-being.