Diary Dolls

Comprehensive Brand Design for Diary Dolls, an Australian business empowering young girls with dolls designed to cultivate self-esteem and resilience. Each doll comes with an attached journal, fostering personal growth through affirmations, gratitude, and journaling. The dolls serve as companions and confidants, creating a safe haven for thoughts and dreams. They provide parents with an engaging tool to deepen connections through shared stories, gratitude, and affirmations.

In addition to a suite of logos, a brand colour palette and typography selections, I assisted the brand by providing branded patterns, social media templates, illustrations and layout design for their first product design - an affirmation journal.