Immersive Fashion Show — Italian Cultural Institute Cairo
Abanoub Adel
When fashion design meets 360° projection mapping. ✨🎬
For the Immersive Fashion Show organized by the Istituto Italiano di Cultura al Cairo, the runway became a living canvas: projected gardens, classical statuary and shifting landscapes, composed so the garments and the imagery read as one continuous scene.
A model walks the runway surrounded by projected landscapes
The approach
360° projection across every wall of the hall
Visual worlds designed around the collection — gardens, classical columns, painted skies
One continuous scene — the room, the audience and the runway inside the same image
Projected garden scenery behind the runway
Looks on the runway inside the projection
The collection's finale walk
Executed with Recreweg and Moamen Mohamed.
Keywords: #ImmersiveFashion #ProjectionMapping #Runway #360Projection #FashionShow #ImmersiveExperience #CairoEvents #ArtTech
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Posted Oct 24, 2026
When fashion design meets 360° projection mapping — the runway at the Italian Cultural Institute in Cairo became a living canvas of gardens, statuary and landscapes.
