Nescafé Summer Launch — Interactive Brand Wall
Abanoub Adel
Blending the richness of coffee with the magic of interactive technology. ☕✨
A commercial interactive brand experience for Nescafé's summer launch in the North Coast. The wall comes alive as you approach — your movement reveals animations and the new can designs.
Visitors dancing in front of the reactive wall
How it works
Camera-based sensing tracks visitors in front of the wall
A real-time engine in TouchDesigner turns that movement into visuals
Brand reveals — the new Nescafé cans emerge through the interaction
The new cans revealed through the interactive visuals
Live DJ set inside the activation booth
The product display at the activation
Built as part of the D2D Studio team, with Benchmark, for Nestlé.
Keywords: #BrandActivation #InteractiveWall #ExperientialMarketing #TouchDesigner #CameraTracking #Nescafe #InteractiveDesign #NorthCoast
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Posted Oct 24, 2026
A gesture-triggered brand installation for Nescafé's summer launch in Egypt's North Coast — movement reveals animations and the new can designs in real time.
