Pub Beer World Cup Promo

Ok so we weren’t affiliated with that fairly popular global soccer event, but what I can tell you is that the crew at 10 Barrel & I changed up the Pub Beer packaging for the first time ever for distribution up and down the West Coast.

This was also a chance to promote their newest concoction, Pub Light, with a total of 18 unique illustrations and a custom illustrated Pub Cup trophy for POP and in-store signage.

My 15 minutes…