Rhino is a forward-thinking fashion company specializing in sustainable sportswear. Our brand embodies strength, confidence, and timeless style -blending nostalgia with modern design. Each piece is crafted in collaboration with the world’s top designers, using eco-friendly materials and ethical production methods.

Target Audience: Rhino speaks to independent individuals who live alone - those who seek bold yet minimalistic fashion. They value quality, self-expression, and sustainability, choosing brands that align with their lifestyle and principles.

Brand Personality: Rhino is bold, confident, and sophisticated. Our tone is strong yet approachable - a perfect blend of nostalgia and modernity.

Logo: A sleek, geometric wordmark with a bold rhino head subtly incorporated into the 'O'. This design symbolizes strength and motion while maintaining a clean, modern look.

Color Palette: Dominated by black, symbolizing sophistication, with subtle accents of earthy tones to reflect our eco-conscious roots.

Typography: Strong, sans-serif fonts with a slight retro touch, reinforcing the brand's modern-nostalgic blend.