That was my first question 🙋‍♂️ to the department in charge when I received the project to design a new app. 📱

Let's be honest, you can't or rather, you shouldn't have an app just for saying you have it.

Let's understand the context a bit, Lacoste 🐊 is a French manufacturer of clothing, watches, perfumes, shoes, belts and luggage, among many other luxury items. His most famous product is his Polo shirt, made of piqué material.

People want their products, they want them ... so why if you have a mobile app, don't you take advantage of it to generate a new experience of use and sale with your consumers? 🤩

I already knew what to do, starting with changing the model initially proposed by the client and focusing on a fresh, innovative solution that would rescue the values and visual tone of the brand. 👩‍🎨

I designed a friendly user interface 📲, with an impeccable art direction, always trying to highlight products while guiding the user through a fluid navigation, bringing them closer to a successful purchase process. 🛍

on offering an attractive and intuitive experience with a clean graphic. In this way, it is sought to exponentially increase sales from mobile devices, offering users a unique way to personalize the items they add to their shopping cart.