Kivara Brand Identity Development
Urooj Haq
Kivara
Type: Luxury wellness members club + boutique fitness studio
Tagline: "Discipline is the highest form of self-love."
Concept:
KIVARA is a private sanctuary for high-performing creatives and founders. Think Equinox x The Row x LVMH. The brand operates in major cities with minimalist, soundproof studios, infrared saunas, high-performance coaching, and editorial-level wellness education.
Brand Identity: KIVARA
“Discipline is the highest form of self-love.”
Category: Elite private wellness club + boutique studio
Brand Archetype: The Sage × The Ruler
KIVARA is the silent fortress for founders, creators, and visionaries who lead with clarity. It is not a gym. It is not a spa. It is a sanctum for physical precision, mental mastery, and radical embodiment. Membership is by invitation only.
This brand believes that devotion—not indulgence—is the truest luxury.
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Posted Jul 29, 2025
Developed brand identity for Kivara, a luxury wellness club.
