MetaSky Brand Development and Website Design
Abhishek Mishra 🇮🇳
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Posted Jan 20, 2026
The new website improved clarity, trust, and user flow, positioning the platform as enterprise-ready and better equipped to attract clients and partnerships.
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MetaSky is a Web3 platform operating in a rapidly evolving blockchain ecosystem. When the engagement started, MetaSky had no brand foundation—no logo, no website, no visual identity, and no defined positioning.
mockup for desktop
The goal was clear but challenging:
Build MetaSky from zero into a credible, enterprise-ready Web3 brand that could attract serious clients and partners through its website.
sky club tab hero
sky wallet tab hero
The Problem
Before the redesign, MetaSky faced several critical challenges:
❌ No brand identity or visual system
❌ No website to explain the product or value proposition
❌ Low credibility for enterprise-level Web3 clients
❌ Undefined messaging for technical + non-technical audiences
❌ No structured UX flow to guide users toward conversion
In Web3, trust is everything—and MetaSky had none digitally.
Discovery & Research
Since there was no existing data, I started with foundational thinking:
Market & Competitor Scan
Studied top Web3 and blockchain platforms
Identified visual patterns used to signal trust, security, and scale
Avoided “over-crypto” clichés (neon gradients, hype-heavy visuals)
Key Insight
Most Web3 websites focus on technology, not clarity.
This was an opportunity to differentiate MetaSky with clean UX and strong storytelling.
mobile scree for home page
Thanks for reading.
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If you’re planning to launch or reposition your brand with clarity, credibility, and strong UX, let’s connect.