A vegan skincare brand committed to sustainability and natural wellness, this project was driven by the vision to create a modern, cohesive brand experience that embodies natural beauty and effortless elegance. Encompassing both visual identity and website design, aimed at enhancing brand perception and user engagement.

The logo concept draws inspiration from the circular formation of citrus fruits, symbolizing purity, freshness, and the natural essence at the heart of Citron Skin. This organic shape became the foundation of the brand’s visual identity, seamlessly integrating with the website’s clean and inviting aesthetic.

Our approach focused on visual storytelling, user-centric design, and maintaining brand consistency through earthy tones and soft, minimalist visuals. The result is a unified, engaging brand presence that resonates with skincare enthusiasts and highlights Citron Skin’s commitment to vegan, clean beauty.