88rising [UX Awards Nominated]
Justin Yu
Elevating artists like Joji, Rich Brian and NIKI into modern pop culture, 88rising is a multi-media record label that aims to create a platform for Asian and Asian-American talents, bridging the gap between the East and the West.
A seven-week experience design project within a group of five, I was mainly responsible for the project’s strategy, experimental visual direction, interactions, and prototyping as the lead visual designer.
Our team aimed to create a centralized platform for 88rising’s casual fans to easily discover and support artists from their large roster, boosting discovery of both large and lesser-known artists while enhancing fan retention.
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Posted Mar 20, 2025
With a recent decline of 2.5 billion views, we redesigned 88rising's fan experience in the form of a website to enhance artist discovery and fan-retention.
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Timeline
Nov 1, 2024 - Dec 15, 2024
