88rising [UX Awards Nominated]

Elevating artists like Joji, Rich Brian and NIKI into modern pop culture, 88rising is a multi-media record label that aims to create a platform for Asian and Asian-American talents, bridging the gap between the East and the West.

A seven-week experience design project within a group of five, I was mainly responsible for the project’s strategy, experimental visual direction, interactions, and prototyping as the lead visual designer. Our team aimed to create a centralized platform for 88rising’s casual fans to easily discover and support artists from their large roster, boosting discovery of both large and lesser-known artists while enhancing fan retention.

View more work on my portfolio.