Driving Change: Transforming the Gas Station Experience
Noelle Cheatam
Market Researcher
UX Designer
Product Strategist
Figma
Led the overhaul of DK Fuel's website UI and navigation menus, resulting in improved user success in finding DK gas stations. Facilitated collaboration across diverse teams to ensure the design seamlessly aligned with both business goals and technical specifications.
The Problem
DK Fuel Gas Station’s existing website lacks intuitive navigation, mobile responsiveness, and fails to provide essential information effectively. Users struggle to find relevant details such as fuel prices, services offered, and location information. Additionally, the website lacks interactive features, making it challenging for users to engage with the brand online.
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