Thrift: A Social Marketplace for Secondhand Finds by Mofifoluwa OlawuyiThrift: A Social Marketplace for Secondhand Finds by Mofifoluwa Olawuyi

Thrift: A Social Marketplace for Secondhand Finds

Portfolio project
Mofifoluwa Olawuyi
THRIFT — MOBILE MARKETPLACE CONCEPT A shopping experience built around discovery, personalization, and trust. THE CHALLENGE Secondhand marketplaces can feel noisy and unpredictable. Buyers need a faster way to find relevant items, understand condition and fit, and ask sellers questions before committing. Sellers need simple paths to list products and manage conversations. MY ROLE I designed the end-to-end mobile UX and UI across onboarding, discovery, trending, AI-assisted exploration, item creation, and buyer–seller messaging. The work covered user flows, information architecture, interaction patterns, visual design, and high-fidelity prototyping in Figma. THE APPROACH Onboarding collects category and brand preferences to personalize the experience without making the first session feel heavy. The feed then prioritizes popular items, trending brands, and styles while keeping search, saved items, and listing creation within easy reach. The messaging experience keeps conversation and commerce close together, making it easier to ask about fabric, sizing, condition, and fit before purchase. KEY EXPERIENCE DECISIONS • Progressive preference onboarding for more relevant discovery • A visual feed organized around items, brands, and styles • AI-assisted exploration as an optional path—not a requirement • Buyer–seller messaging integrated into the shopping flow • Persistent navigation for feed, trends, inbox, and listing creation THE RESULT The result is a cohesive marketplace concept that balances fast, enjoyable discovery with the trust cues and direct communication people need when buying secondhand.

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A mobile marketplace concept combining personalized discovery, AI-assisted browsing, item listing, and buyer–seller messaging for safer secondhand shopping.

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