Problem/Opportunity: 82% users are "passive browse" where they don't pay attention to the websites and have a quick scan. I aim to instantly disrupt this behaviour as the website loads to wake them from doom scrolling and focus on the website.
Solution: designed a product showcase motion graphic that animates into the hero section and draws the product towards to bottom of the screen to ignite a scroll from the user.
Crafted a hero section that stings the user's attention to the product and draws them towards the whole website, encouraging them to scroll and view more.