I designed this brand identity for a pharmaceutical brand
Etymology: Keoma
I came up with the name "Keoma" derived from an igbo word "Nkeoma" meaning Good Portion, Good Thing...
Brand Name: Keoma Nutrition
*Good Nutrition
Before then, we tried different names spanning from Greeks, Latins... Until we came to this Igbo term (A Tribal Language in Nigeria)
It's a brand that caters for healthy immune system and nutrition. The CEO needed something unique and appropriate to tell the brand story (paraphrasing)
I did my research and sketched out the logo and ideas.
From naming to logo design, positioning, packaging design...
I handled all!
I walked her through the creative process and she was happy with the results
Inspired by the Igbo word “Nkeoma,” meaning “Good Thing,” I developed a logo, color palette, and typography that reflect the brand’s commitment to wellness.