For Digita Global Marketing, a fast-growing digital media agency, I executed a complete brand refresh designed to modernise their presence and reinforce their role as a forward-thinking partner in the digital landscape. The previous identity lacked cohesion and visual distinction, so the strategy centred on creating a system that communicates clarity, innovation, and global connectivity. The new symbol draws inspiration from digital fingerprints and data patterns, representing personalisation, uniqueness, and the agency’s ability to leave a measurable mark on every client’s brand. Clean geometric forms, ripple-inspired motion lines, and a confident typographic system work together to express the agency’s precision and adaptability. A refined blue-driven palette brings trust and digital fluency, while high-contrast accents ensure the brand remains vibrant and instantly recognisable across modern media touchpoints.