My favourite element of the branding is, obviously, the friendly little AI sprite,
Lorenzo. The strategic aim with the creation of a mascot was to personify their AI, making it more relatable and engaging for users. Previously,
Lorenzo was only an internal name, and the introduction of a mascot aimed to give the AI a more tangible and approachable identity – you can add
Lorenzo on
LinkedIn where he holds the position of CAIO (Chief AI Officer).