smart® advertising templates

Further development of the brand guidelines for the legendary smart® car company, specifically focusing on advertising and template design for their new car line #1 and #3.

The new smart is no longer the radical and polarizing rebel, it is now all grown-up, more sophisticated, highly connected and automated, ready to stand at the forefront and spearhead the mobility landscape to go all electric.

Tapping into the electric vehicle market with a fresh perspective, the new smart whole-heartedly believes in the power of co-creation, the synergy of opposites, and the momentum of riding ahead of the waves.