This project involved creating a robust data pipeline to enhance customer analytics & insights by seamlessly integrating WooCommerce with Google Analytics 4 (GA4) using Make.

Data Transformation: Processed and structured WooCommerce data into a format compatible with GA4 event parameters based on its API documentation, ensuring accurate and meaningful event tracking.

Real-time Integration: Established real-time data synchronization between WooCommerce and GA4 for subscription creation, updates, renewals, and cancellations, as well as built-in purchase events, providing up-to-date insights for informed decision-making.

No-Code Integration: Proficiently utilized Make to build complex integrations between WooCommerce and GA4.

Data Structure: Expertise in transforming raw data as per the format allowed by GA4 to track real-time events.