BT.AI / BoxTalk: Hero Animation + Trade Show Explainers

A 9-month engagement (July 2024 – March 2025) for BT.AI / BoxTalk, an AI startup. Started as an animated hero for the website, expanded into a full Lottie animation system, three explainer video versions, and a 48-hour rush trade show teaser built on top of the existing Lottie language.

BT.AI wanted a marketing site that felt different from the AI-startup template. The hero animation needed to be lightweight (Lottie) but visually layered. As the relationship grew, scope expanded — explainer videos for different audiences, UI component animations, scene demos, and a trade show booth deliverable that needed to ship in 48 hours alongside the rest of the production work.

Animated hero for the marketing site

Logo glyph animation

UI component animations (Tier 3 Payment Box, sensors, customizations, quotes, payments)

Scene demos with HTML demo pages

Three explainer video versions for different audiences and contexts.

Trade show teaser (48-hour turnaround): When BT.AI needed a teaser for an exhibition booth, I built it on top of the existing Lottie hero language plus new content and audio. Same visual vocabulary as the rest of the engagement, delivered fast.

Production stack: After Effects for primary animation, Lottie/Bodymovin for web delivery, Cinema 4D for the 3D moments, hand-built HTML demo pages so the dev team could preview everything without touching a build step.

A multi-deliverable, multi-format engagement that started small and grew to cover the marketing site, explainer videos, UI animations, and live event production. The 48-hour teaser shipped on time without compromising the rest of the timeline.