BT.AI / BoxTalk: Hero Animation + Trade Show Explainers by Ilya G.BT.AI / BoxTalk: Hero Animation + Trade Show Explainers by Ilya G.

BT.AI / BoxTalk: Hero Animation + Trade Show Explainers

Ilya G.

Ilya G.

BT.AI / BoxTalk — trade show teaser
BT.AI / BoxTalk — trade show teaser

The Project

A 9-month engagement (July 2024 – March 2025) for BT.AI / BoxTalk, an AI startup. Started as an animated hero for the website, expanded into a full Lottie animation system, three explainer video versions, and a 48-hour rush trade show teaser built on top of the existing Lottie language.

The Challenge

BT.AI wanted a marketing site that felt different from the AI-startup template. The hero animation needed to be lightweight (Lottie) but visually layered. As the relationship grew, scope expanded — explainer videos for different audiences, UI component animations, scene demos, and a trade show booth deliverable that needed to ship in 48 hours alongside the rest of the production work.

What I Built

Lottie animation system (~10 animations):
Animated hero for the marketing site
Logo glyph animation
UI component animations (Tier 3 Payment Box, sensors, customizations, quotes, payments)
Scene demos with HTML demo pages
Three explainer video versions for different audiences and contexts.
Trade show teaser (48-hour turnaround): When BT.AI needed a teaser for an exhibition booth, I built it on top of the existing Lottie hero language plus new content and audio. Same visual vocabulary as the rest of the engagement, delivered fast.
Production stack: After Effects for primary animation, Lottie/Bodymovin for web delivery, Cinema 4D for the 3D moments, hand-built HTML demo pages so the dev team could preview everything without touching a build step.

The Result

A multi-deliverable, multi-format engagement that started small and grew to cover the marketing site, explainer videos, UI animations, and live event production. The 48-hour teaser shipped on time without compromising the rest of the timeline.
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Posted Jan 21, 2026

9-month engagement for BT.AI: ~10 unique Lottie animations including a hero section + UI components, three explainer video versions, and a 48-hour rush trade show teaser built on top of the existing Lottie language. Mixed AE / Lottie / Cinema 4D pipeline.