Virtual tour app for busy art lovers
Cultur was created for art lovers, those who love to explore artworks and collect them but are busy with work. The die-hards tend to share arts with friends & family and wish to have more time. Culture enables users to explore, learn and shop art items in an immersive experience.
Product mockup pages
Problem
Many busy workers and elderly individuals with an interest in art do not have the time or ability to explore art items. While there are multiple apps to solve this problem, none successfully provide users with all the features they want to make a confident decision in one seamless experience.
Solution
Cultur integrates and improves upon the most used features of competing products to solve user pain points. Simplifying the process of exploring art items, sharing them with friends, and purchasing them.
Wireframes
Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Wireframe sketches
Using the feedback and insights gained from research, analysis, and sketching, a how-fidelity prototype was created to begin user testing.
lo-fi wireframes
Usability Study
A usability study was conducted to identify areas for improvement and to identify new ideas to satisfy user expectations, needs, and desires.
Usability study findings chart
Usability test findings for round 1 & 2
A high-end experience with a minimal approach
inspiration was drawn from high-end art galleries with a focus on minimal yet functional simplicity. The UI design reflects the user's desire to have a clutter-free, curated look and feel.
Logos
Typography & Color
A highly tailored solution
Cultur makes it easy and engaging to explore art items, save, and purchase them. Art lovers would have access to audio and AI support, enhancing their experience.
Home
Onboarding screen and home
Virtual tour
Users can tour the art gallery and browse the pieces in the gallery and add items to cart as they go.
Adding to cart
Users can read more about the desired item and add it to their cart before checking out.
Explore
Faster way of searching for items through categories and tags.
Chatbot assistance
Users have access to an AI support that answers questions quickly with links and more details.
Checkout process
In order to simplify and speed up the checkout process, the number of screens was reduced.
Issues solved
Results 🎁
