Brand Identity & Packaging Design for Impasto

Impasto is a pizza al taglio shop in Rome that blends traditional Italian flavors with modern, artisanal touches.

The brand identity draws inspiration from the rich textures of pizza dough and the vibrant energy of Roman street culture. With bold typography, warm colors, and a playful yet sophisticated design, the identity captures the essence of freshly baked pizza served with passion and authenticity. This visual language connects with both locals and visitors, inviting them to experience a delicious slice of Rome’s culinary heritage.