Stylo Rebranding Pitch Case Study

Stylo is a well-known fashion brand offering footwear and apparel for both men and women. Despite its strong market presence, the brand needed a refreshed identity to stay relevant in an evolving fashion landscape—especially among younger

Problem Stylo was losing connection with the Gen Z demographic due to its outdated and repetitive visual language. The brand struggled to appeal to the 18–24 audience—customers who look for bold, expressive, and trend-driven brands. Their existing identity wasn’t helping them build a new, younger customer base.

Solution To bridge this gap, I proposed a complete rebranding direction that injected creativity, modernity, and individuality into Stylo’s identity. The new logo was hand-drawn, intentionally moving away from geometric precision to communicate free thinking, artistic expression, and an unrestrained personality—traits that resonate strongly with Gen Z.

The color palette was inspired by neon signage, giving the brand a striking, energetic look that stands out in retail and digital spaces. Additionally, I introduced spray-paint-style gradients, taking cues from contemporary art to add a raw, youthful, and vibrant texture to the system.

This rebranding concept repositioned Stylo as a bold, expressive, and culturally relevant fashion brand—designed to attract a younger generation and refresh its overall market perception.