Evolve Brand Visual Identity

Evolve is a financial services mutual organization. The financial security firm offers consultation on wealth and asset protection, income protection, and education.  Evolve strives to make its services simple to use and time-efficient for customers, helping them to build financial independence. In order to demonstrate the company's proficiency in transforming good solutions into the finest practices and experiences, a new modern visual identity was required.

The project's goal was to develop a vibrant and fun brand that would still inspire trust and security. That refers to creativity and is not boring like a financial firm. In the perspective of this and the brand's personality (Mature/Modern/Techy), I produced an identity that's bold, fun, and modern. Additionally, I developed patterns and shapes that give the brand additional individuality and a graphic system that visually combines fun and seriousness.