Effective Email Marketing for a Political Campaign

I worked on the Broadway for Biden campaign in 2020 by skillfully writing, designing, and circulating emails to our audience of 4,000+. We started on MailChimp until moving to Flodesk, a decision that I recommended after analyzing the costs of email marketing across several platforms. This decision decreased costs by 75% while maintaining open rates between 40-60% and click-through rates between 2-5%.