Effective Email Marketing for a Political Campaign

Cara Weglarz

Project Manager
Content Writer
Copywriter
Flodesk
MailChimp
I worked on the Broadway for Biden campaign in 2020 by skillfully writing, designing, and circulating emails to our audience of 4,000+. We started on MailChimp until moving to Flodesk, a decision that I recommended after analyzing the costs of email marketing across several platforms. This decision decreased costs by 75% while maintaining open rates between 40-60% and click-through rates between 2-5%.
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