To enhance Memorial Montessori School's online presence by developing a comprehensive digital strategy, including a dynamic website, CRM integration, engaging social media content, and targeted digital advertising.
Scope of Work:
Website Development:
Designed and built a user-friendly, visually appealing website that reflects the school's values and educational ethos.
Ensured the website was intuitive for prospective parents and students, providing easy access to information about the school's programs and admissions.
CRM Integration:
Implemented a Customer Relationship Management (CRM) system to streamline communication and manage interactions with current and prospective families.
Enabled efficient tracking of inquiries, applications, and follow-ups to enhance engagement and operational efficiency.
Social Media Content Creation:
Developed and maintained consistent social media content showcasing students and teachers in the best light.
Highlighted school activities, achievements, and the vibrant community to engage current families and attract potential ones.
Geotargeted Digital Ads:
Created and launched geotargeted digital advertisements to reach local families effectively.
Focused on promoting the school’s unique offerings and encouraging inquiries and visits from the targeted geographic area.
Outcome:
The project resulted in a modern, functional website, streamlined CRM system, engaging social media presence, and effective local advertising strategy, all contributing to increased visibility and engagement for Memorial Montessori School.