Pitt Friends is a dedicated organization focused on rescuing dogs and cats in Pitt County, Greenville, North Carolina. The brand seeks to engage local animal lovers and potential adopters, fostering a community that supports the welfare of rescued animals.

The rebranding effort for Pitt Friends was centered on creating a strong, recognizable identity that would resonate with the local community. Drawing inspiration from East Carolina University, the brand colors of gold and purple were chosen to reflect the organization’s deep roots in the area.