Zocdoc TV Landing Page Design

Challenge: The client needed a focused landing page to promote Zocdoc’s TV campaign — quickly communicating value to new users, driving sign‑ups, and aligning digital design with broadcast messaging.

Solution: I developed a clean, high‑impact one‑page layout featuring a bold hero‑section with the TV campaign imagery, simplified content blocks emphasising “Book a doctor in minutes”, and a prominent call‑to‑action. Mobile‑first design ensured accessibility across devices, while strong visual hierarchy and trust signals helped lower drop‑off.

Outcome: The landing page delivers a clear user journey—from awareness through to conversion—with minimal friction. The brand message is consistently translated from TV to web, reinforcing trust and driving digital engagement.