I was approached by Saint Lucian DJ, Levi Chin to enhance his brand presence and create visually appealing DJ mix covers. Levi Chin is a prominent figure in Saint Lucia’s music scene, known for his energetic performances and versatile music selection. He wanted to establish a strong visual identity to complement his artistic talent and engage his continuously growing audience on various online platforms.

Maintain consistency: Ensure visual coherence by incorporating the client’s existing logo and brand colors across all design elements

Enhance brand presence: Create visually striking mix covers that reflect the client’s style and resonate with their target audience

Increase engagement: Develop designs that capture attention and encourage listeners to explore the client’s mixes on major streaming platforms

Research and DiscoveryConducted in-depth research on the music style, target audience, and current trends in DJ mix cover designs. Analyzed the client’s existing logo and brand colours to understand their visual identity and incorporate them effectively

Concept DevelopmentBrainstormed multiple design concepts that would resonate with the target audience and align with the client’s brand. Created rough sketches and mock-ups to visualize different ideas, exploring layouts, typography, and colour palettes

Design ExecutionSelected a concept that successfully merged the existing logo and brand colours with a dynamic and modern aesthetic. Utilized graphic design software to create high-quality mix covers with attention-grabbing visuals, incorporating the client’s logo, relevant imagery, and typography