Super Smash Burgs were very successful in their city (Markham, CANADA) with burger stands at fairs in their city.After carefully analyzing it, they decided to take the step to create a restaurant where customers can have a much more immersive experience.

They were looking for a character inspired by fast food with a badass attitude and cute at the same time.Create a series of burger-shaped characters that represent the attitude.The fonts and the color palette play in accordance with the mood that we decided to give the brand to enhance interaction with the target audience. A sticker collection was also created to complete the packaging