I led this project from
Andrej Arsenijevic
I led this project from concept to execution. To launch the Chevrolet Groove, we went beyond advertising and created a music album that turned the launch into a cultural experience.
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Posted Jul 7, 2026
I led this project from concept to execution. To launch the Chevrolet Groove, we went beyond advertising and created a music album that turned the launch int...
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Chevrolet
